- By Bhikhukumar
Introduction of Food Packaging Design Colors
Colors and Appetite Stimulation
Food Packaging Design Colors Pink, Red & Yellow are suitable for food. McDonald, KFC, Burger King, Subway, Wendy’s, Pizza Hut, Parle, In N Out burger, Balaji, and Gopal all use these colors. As per Vastu and Food color suitability Blue and purple are cool tones, and can be unappetizing( cool down or slow down our business). Cool tones don’t stimulate the appetite as much therefore careful context and application must be considered In the food business this color’s use is restricted, Like Sagarbhai’s last design PINK or Orange or Yellow is good in our entire website or our Logo for example again attached here the same. Food Packaging Design Colors Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective. In the gourmet food arena, you of course want to avoid a fast food connotation, however, these colors can still be very effective when used on their own and/or in different pairings. Scientists believe that both red & yellow colors have the ability to encourage viewers to eat or to think about food more, Also, colors are the fastest mode of communication for our brain. Yellow is a symbol of happiness, excitement, and cheer and red is an attention seeker causing triggers of appetite and hunger and making our brain think more about food-related thoughts, Red makes us feel warm, loved, and comfortable which is necessary for a good long meal and food, thus our website visitors will stay more Yellow grabs our attention from a long distance and it also increases the speed of our metabolism, thus people who visit the website will think twice about food, and automatically he can contact us, Also blue is the shade that is associated with intelligence and lack of emotion, so Samsung, hp, Facebook, Boeing, Microsoft, Intel, Paypal, Ford, Twitter, Dell, etc. all are NON FOOD COMPANIES using Blue in Logo to indicate they are more intelligent. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty in social media and high-end technology. Blue should not be used for food-related businesses as it is a color that does not occur naturally in food and it is associated with mold and ‘off’ food like expired damaged food.
Experts believe that the combination of these 2 colors creates the perfect combination of emotions and feelings to make people feel hungry and spend more time having a meal or visiting our site.
In the dynamic world of food packaging design and branding, colors exert a profound influence on customer behavior and engagement. The deliberate selection of yellow and red as dominant colors in food-related branding is rooted in their abilities to excite the appetite, evoke emotions, and foster a sense of comfort. By understanding the psychology of colors and their impact, businesses can leverage this knowledge to create compelling experiences that resonate with their target audience.
For expert guidance and consultation on food branding and packaging, contact:
B. Kumar Food Consultancy Services: Rajkot
Mob. & WhatsApp: 9824930109