- By Bhikhukumar
Why Yellow Colour for Food packets
Maximum use of Pink,Red & Yellow colour are suitable for food, Like McDonald, KFC, Burger king,Subway, Wendy’s, Pizza Hut, Parle, In N Out burger, Balaji, Gopal all are keeping these colours, As per Vastu and Food colour suitability Blue and purple are cool tones, and can be unappetizing( cool down or slow down our business). Cool tones don’t stimulate the appetite as much therefore careful context and application must be considered In food business this color’s use is restricted ,Like Sagarbhai’s last designed PINK or Orange or Yellow is good in our entire website or our Logo for example again attached here the same. Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective. In the gourmet food arena, you of course want to avoid a fast food connotation, however these colors can still be very effective when used on their own and/or in different pairings. Scientists believe that both red & yellow colours have the ability to encourage viewers to eat or to think for food more,Also, colours are the fastest mode of communication for our brain. Yellow is a symbol of happiness, excitement, and cheer and red is an attention seeker causing triggers of appetite and hunger and make our brain to think more about food related thought, Red makes us feel warm, loved and comfortable which is necessary for a good long meal and food ,thus our website visitors will stay more Yellow grabs our attention from a long distance and it also increases the speed of our metabolism, thus people who visit website will think twice about food, and automatically he can contact us ,Also blue is the shade that is associated with intelligence and lack of emotion ,so Samsung, hp ,Facebook, Boeing, Microsoft, Intel, Paypal, Ford , Twitter, Dell etc. all are NON FOOD COMPANIES using Blue in Logo to indicate they are more intelligent. It relates to trust, honesty and dependability, therefore helping to build customer loyalty in social media and high end technology. Blue should not be used for food related businesses as it is a color that does not occur naturally in foodand it is associated with mould and ‘off’ food like expired damaged food.
Experts believe that combination of these 2 colours create the perfect combination of emotions and feelings to make people feel hungry and spend more time while having a meal or while visiting our site.
B.kumar Food Consultancy Services:Rajkot